How to start social media marketing as a beginner

Every brand wants to be on social media platforms like Facebook, Twitter, Linkedin, Instagram, Youtube, and also Snapchat. These are the huge social media marketing platforms where different brands exist and perform their social media marketing activities to get more audience engagement and reach. Here, we will discuss “How to start social media marketing as a beginner” and we will share some tips/steps that you need to follow to start social media marketing for your brand or company to get more social media reach and engagement.

How to start social media marketing as a beginner

How to Start social media marketing as a beginner

STEP1

The first thing that you need to do is pick up the right social media platform for your brand or company. If you are a B2B company then Linkedin is a perfect social media platform for your brand and you can easily connect or engage with other companies and if you are a B2C company then Facebook  and Twitter, Instagram these social media platforms are best for you to engage more customers or audience to get more social media reach or engagement for your brands.

If you are good in video making then you can use Youtube platform for your company or brand to get more engagement and reach for your brand and Youtube is best for both type of companies B2B and B2C.

STEP2

Now in the second step, you have to start creating content for your company and share this content on your social media platforms. But, first you need to complete your social media profiles of pages with full information which is required to show your audience who you are and why they have to follow your brand or company and what services that you are giving to your customers or audience.

To create content for your company or brand, first, you need to check who is your close competitor and what kind of content they are creating and sharing on social media.

You can also check on BuzzSumo related to your content that which content posts are shared on social media platforms and how many shares they are getting.

Some people can’t write content, so they can update their status or post-event pictures or videos related to their account or page from other resources so they can easily get more engagement and reach for their pages and profiles.

STEP3

One of the major step/tips is to built connections on social media platforms. For this you need to add your friend in your contacts, so you can easily built new connection on your social profiles or you can invite them to like your page.

You can also build connections by sharing other profiles posts or by commenting on their posts that they have shared on their profile. You can answer the question of the audience on other posts that will help you to create social media connections for your profile or page.

If you share a post on your page or social profile and if someone asks a question in the comment section always response them by giving them thanks in a positive. This will help you to build your social media connections.

STEP4

 The last tip for social media marketing as a beginner, Don’t go for the follower’s count. It’s all about having valuable connections or followers. Sometimes there are thousands of followers or likes but if a company publish a post they have very low engagement and very low reach on their posts which is not good. But if a person has hundred loyal followers and whenever he/she post on their social profile or page they are getting more engagement and every follower is participating and sharing their posts.

Having thousands of followers doesn’t matter it’s all about loyal followers or audience who are getting interest in your posts and follow your activities, because now social media algorithms very intelligent, if you have hundreds of followers and all of them, are getting interested in your posts and giving comments likes and share then they will automatically make your post viral and if you have thousands of followers but no one is taking interest or giving no comments it will come to decline.

So, always focus on loyal followers, not followers count and this will help you to get more reach and engagement on your profile and posts.

These are the social media marketing tips for beginners which help you to start social media marketing for your brand or company to get more engagement and reach.

How to start social media marketing for a company?

Social media marketing is the most powerful tool for business of all sizes to reach the most worthy customers. Your customers are already interacting with different brands on different social media marketing platforms that include Facebook, Twitter, Pinterest, Instagram, Linkedin, and Reddit, Quora etc. If you are not connected with your customers or audience by using these social media platforms than you are missing out great customers for your business. Social Media Marketing helps you to bring remarkable success to your business and even driving online leads and sales for your business. Here, we will discuss How to Start Social Medi marketing for a company or business

How to start social media marketing for a company?

1. What is Social Media Marketing?

Social Media marketing is a form of internet marketing which helps you to share the content of your business online on different platforms to your worthy audience to achieve business goals. Social Media Marketing platforms help you to share different content like Text post, Images, Graphics, Links of websites or blog, and, videos that help you to drive audience or traffic to your website and more engagement for your social media profile or page.

Before starting social media marketing, first, you need to make a Social Media Marketing Strategy for your business.

Start Social Media Marketing with a Proper Plan

  Before starting a social media marketing campaign first, you need to consider your business goals. Starting a social media marketing without a social media marketing strategy is like Wondering in a jungle without a map, you might have fun but you will be lost in the jungle.

Here, is some questions before starting social media marketing campaigns.

1. Who is your target audience?
2. What are the goals that you want to achieve through social media platforms?
3. What message that you want to send to your audience through social media platforms?

How social media marketing will you to achieve your business goals?

Social Media Marketing platforms will help you with the number of goals like

1. Increasing your web traffic
2. Build Conversions
3. Raise your brand awareness
4. Improving communication between your audience
5. Creating a positive brand identity

2. How to choose the best social media platform for your business marketing?

Here, we will discuss how to select a specific social media platform according to your business nature. Because every social platform have a different approach, so for this, we need to create a unique social media marketing strategy. 

1. Facebook

To start social media marketing on Facebook we need to create a Facebook Business page for our business or brand, where we can easily communicate with our customers or audience.

Facebook is such a type of social media platform where people feel easy in chat communication with different businesses, so you need to make yourself active on Facebook to gain more reach and engagement for your business. 

Note: Facebook is limited for organic reach, so here we need to focus on proper paid social media marketing to achieve business goals plus for more organic reach we need to more active and share content on Facebook for more organic reach.

2. Pinterest

Pinterest is one of the fastest growing social media marketing platforms. Pinterest is Images base social media platform where you can easily share your content in form of images and services and you can also use infographics to explain your different services. Anyone can benefit from using Pinterest for social media purposes or sales driving ads.

3. Instagram

        Instagram is same like Pinterest image-based social media marketing platform but linked with and owned by Facebook. You can share your image post with proper content and hashtags in your post to reach more audience and engagement. Instagram is such a type of platform where you can easily generate leads and engagement for your business organically and by using a paid advertisement. This platform is based on hashtag if you are using proper and more hashtags related to your post you will get more impressions and engagement.

Note: You can use Facebook and Instagram Social Media platforms for crossposting which can b organic or paid post.

4. Twitter

Twitter is such a type of social media marketing tool that will help you broadcast your updates across the web. Follow twitters in your industry or in your field then you will get a steady stream of followers.

Publish your tweets with proper discount posts,  news, with fun and brand awareness tweets for your business. Retweet your posts when a customer has something good to say about your brand or business, and don’t forget to ask questions related to your services because on twitter audience like to communicate and dialogue related to different topics.

By using different Social media platforms you can reach more audience for your business.

Social Media Analytics

                                              Social media analytics help you to create a powerful social media marketing strategy for your business. Every social media platforms have his own Social Media Insights or analytics which helps you analyze what metrics or results improve your social media presence by performing organic or paid ads.

Social Media Analytics helps you to get these results.

1. In which day and time more audience is active
2. Which Gender is interested in your business
3. What is the age of your audience which is interested in your business
4. From which location (City, country) your audience is taking interest in your business.

Social media analytics

All of these results you will get from your Social Media Analytics of insights, in the insights section of your business profile or page.