What is Digital Marketing

Digital Marketing

Digital marketing is a process in which we use different digital tactics and channels to connect with their customers where they spend most of the time online.

Different online business and other brands are using digital marketing tactics and other different channels like email marketing, social media marketing and other online channels to boost their online business or brands. All of these tactics are under one umbrella which is called digital marketing. Here, we will discuss in detail “What is digital marketing” and different types of digital marketing channels.

Digital Marketing types

1. Search engine optimization (SEO)
2. Content Marketing
3. Social Media Marketing
4. PPC (Pay per click)
5. Affiliate marketing
6. Native Marketing
7. Marketing Automation
8. Email Marketing
9. Online PR
10. Inbound Marketing

Search engine optimization

Search engine optimization (SEO) is a process of optimizing your website according to the SEO rules and techniques to rank in search engine results and boost your traffic to generate leads & conversions. SEO is one of the best and easy way to generate organic traffic for free and this technique is beneficial for Website, blogs and infographics. Here, are some techniques that you need to implement to boost your traffic.

Search Engine Optimization

ON-PAGE SEO

On-Page SEO is focused on all the On-page factors that include

1. Content of website
2. Images
3. Permalinks
4. Internal/External Linking

OFF-PAGE SEO

Off-Page SEO technique main focus on the off-page factors of a website or online business that include

1. Link Building
2. Directory submission
3. Blogging
4. Social Bookmarking
5. Local Business directory submission

TECHNICAL SEO

Technical SEO is totally focused on the backend factors of a website like, Image optimization, CSS & HTML optimization and all other forms of technical SEO that will help you to increase the speed of a website and website loading speed is one of the major factors in the eye of Search engines.

Content Marketing

Content marketing is a process of creating and publishing the content on different platforms to generate more traffic and boost your ranking in search engine results. There are different channels that play a major role in content marketing.

• Blog Posts

• Ebook & White Papers

• Infographics

Content Marketing

Social Media Marketing

Social media marketing is a process of promoting your brand and content on different social media channels to increase brand awareness and increase the traffic on your website to generate more leads for your business. In social media marketing, different channels are included where you can boost your business by sharing your content.

1. Facebook
2. Twitter
3. Pinterest
4. Linkedin
5. Instagram
6. Snapchat

Social Media Marketing

PPC (Pay per click)

PPC (Pay per click) is a process of driving traffic to your website by paying the advertising company where you have to pay whenever anyone clicks on the ad and visits your website and this will help you to generate leads for your business. Google Ads (AdWords) is one of the major examples of PPC and Bing also another example of PPC (pay per click). There are different other channels providing paid advertisement

• Facebook (Facebook Ads)

• Twitter (Twitter Ads)

• Sponsored messages on LinkedIn

Pay per click

Affiliate Marketing

Affiliate marketing is a process of promoting other brands on your channels or other channels and they will give you commission upon promoting their products or brand. Affiliate marketing channels include.

1. Hosting your brand or product videos on Youtube channels
2. Posting Affiliate links on your social media profiles or pages

Affiliate Marketing

Native Advertising

Native advertising refers to the advertisement of sponsored post ads and this includes social media channels like Facebook ads and Twitter advertising including Instagram advertisement.

Marketing Automation

Marketing automation refers to the software that automates your basic marketing operation. Many marketing companies are using these softwares for different marketing operations.

1. Email Newsletters
2. Social Media post scheduling software
3. Campaign tracking & reporting

Email Marketing

Different email marketing companies use email marketing to communicate with their audience. Email marketing is used to promote your blog content, discount and events to boost your business. There different types of email marketing that you send to your audience.

1. Blog/web subscription newsletter
2. Welcome emails to your new customers/visitors
3. Holidays promotions for your loyal customers
4. Tips related to email promotions

Email Marketing

Online PR

Online PR is a process of securing earned online coverage with the digital publication, blogs, digital newsletter and other content based website or blogging. Its looks like traditional PR, but in online platforms. The channels that are used to maximize your online PR.

1. Social Media platforms
2. Engaging online reviews for your business
3. Engaging comments on your personal blog or website

Inbound Marketing

Inbound marketing is such a type of marketing methodology where you are interacting with your customers online by using different digital channels.

Here are some examples of Inbound or digital marketing and traditional marketing.

1. Video marketing & Commercial video marketing
2. Email contact list vs spam email
3. Blogging vs Pop up ads

Inbound Marketing

Conclusion

Whenever you are going to start digital marketing for your company/online business or hire any digital marketing agency for your company. First, you need to know about digital marketing or digital marketing company that you hired for your company. Did they know about the types of digital marketing? or not and how much experience they have.

Top 10 free game development and designing tools

As a game developer & designer, this is one of the amazing things today that you have many free game design & development tools and other free online resources that will help you to develop a perfect game for your business in 2019. As an independent developer or you are in a game studio you just need to use these tools or resources to develop a final game.

Here, we are going to discuss the top 10 free game development and designing tools that will help you to develop and design a proper professional for you or any game studio in 2019.

Game Maker Studio

Game maker studio is one of the amazing and free game development & designing tool in the game development industry. This amazing tool is famous between the game developers and in-game development industry due to drag & drop feature in this tool, you just simply need to drag & drop the elements that you need in your game without coding anything.

Game Maker Studio

There is also an option to upgrade your Game maker studio into a professional or master collection version to access more tools and game elements.

Unity

For a long time, many game developers & game studio ignore this game development tool, but now not anymore. Unity is one of the amazing and widely used game development tool for 2D and 3D game development for all kind of platforms. There is a free version for iOS platform and for other platforms, this tool also comes with a free trial.

Unity game development tool

Stencyl

Stencyl is one of the best and amazing game development tool to develop flash games faster than other tools out there. This interface offers a feature of drag and drop that will help the developers to design & develop a flash game fastly. This tool helps the developers to create a perfect prototype of their games or ideas.

Stencyl game development tool

Construct 3

Construct 3, tool is one of the amazing game development platform for 2D games based on HTML5. This tool offer drag & drop option that will help you to create a game easily.  You can develop different 2D games for different platforms like Newgrounds, Facebook, Kongregate, and other famous web browsers.

Construct3 Game Development tool

Cocos2D

Cocos2D is one of the famous and open source game development tool, use to develop a 2D game with C++ language plus also there is a support of Lua and javascript. You can publish your final developed game on different platforms like Window, Android, Ios, Mac, and the web. Different famous games are developed by using this tool like Castle clash, Kingdom Rush, and Tiny village.

Cocos2D game development tool

PlayCanvas

PlayCanvas is one of the famous HTML5 base game development platform used to develop 2D & 3D games alongside a collaborator on the cloud. This means that you don’t need to install or download anything or you don’t need to give 200MB disk space.

Play Canvas Game Development tool

RPG Maker

RPG Maker is one of the popular game development tool, that is used to develop adventure type games and different characters. From combat, dialogue to environments, and bosses you can do anything without any single line of code.

RPG maker game development tool

Marmalade

Marmalade is one of the famous and amazing 2D and 3D game development tool that will help you to develop single and multiplayer 2D & 3D games. Marmalade is a C++ base cross-platform game development tool. Plant vs zombies & Godus were develop in this game platform tool.

Marmalade game studio

Unreal Engine 4

Unreal Engine 4 is developed by Epic games and in March 2015 they make an announcement that this game development tool free to download and everyone can use this tool. Games developed on this platform can be used at any platform. For this platform, Epic games just ask for 5% royalty, which is a very amazing consideration for an amazing and powerful game development tool.

unreal engine 4 game development tool

MonoGame

MonoGame helps you to use the knowledge of .Net and C# language, You can develop different games for Android, iOS, PlayStation 4 and Mac including other platforms.

More than thousands of games are developed due to the healthy developers’ community, who are helping each other to solve different problems and develop amazing games.

Monogame game development tool

Conclusion

So, these are game development platforms that will help you to create a different kind of games according to your requirements. Whenever you are going to select any game designing or designing agency make sure they have the knowledge of such a type of tools.

3 primary principles of game designing

Game designing is one of the toughest and hardworking fields, where you have to design a virtual world for living one. Game designing is one of the toughest and challenging jobs. From documentation level to layout, game playing and balancing, these persons are more involved in the game designing process than the designer. Here, we are going to discuss the 3 primary principles of game designing to design a proper & perfect game.

3 primary principles of game designing

3 primary principles of game designing

BUILD AROUND A CORE GAME DESIGN

One of the best & easy ways to design a new game is by studying or analyze other games. The more you analyze the other games related to your idea, you will get more new creative ideas for your game design and development. If the area or level of the game where players performing constantly is not interesting then your game design will fail.

As a game designing expert, you must come up with new creative & full of fun ideas for example.

1. New enemies
2. Better & New abilities
3. New & harder level or playing platforms

You can take examples of following games for new & full of fun ideas and creative levels.

• Angry bird
• Tom Cat Run
• HearthStone

EASY TO LEARN GAME & FUN TO BE AN EXPERT

You will be wondered while knowing that, why the angry bird is still playing by the game players worldwide and still one of the favourite game due to the amazing & interesting levels of this game.  In angry bird there are different level with different designs plus levels of the game easy, medium & hard, and players love to learn this game due to their amazing level and every level totally changes, when a player enters into a new level. Angry bird is very easy to learn and a creative levels game and players feel fun to be an expert of this game.

That’s why a game should have enough depth so, that no one starts to feel boring while playing the game. So, from this, we have learned that game design should be creative, full of fun, different levels with different characters & styles and easy to learn. So, every player can easily play and become an expert in that game.

Game Design Principles 2019

REWARD THE GAME PLAYER

As a human being, there is nothing that can motivate us more than a positive reward. It is our human nature that we feel more happy and joyful when we receive any reward, cheer or praise. That’s why every professional game always has a way of rewarding every game player who completes or wins any level of the game and this will make them happy & would love to play the game.

Without scores, you don’t even know that you are performing better than others, which means less motivation or play again. But now in these days, you can reward your players in different ways than by just scoring. Prime Metroid is one of the best & amazing example.

Now, there are many ways to give rewards to game players by scanning enemies during the fight or by exploring the dangerous parts of the levels. So, whenever you are going to design & develop a game you need to keep the focus on the reward system. This will help you to make your game more worthy in front of game players.

Game designing principles 2019

CONCLUSION

When you are going to design any game or game for your company you need to follow these simple principles that will make your game more worthy and famous between the game players. For more design principles that will help you to design an app, web, or game easily.