10 Tips for Choosing the perfect Domain Name

Choosing a domain name is similar to choosing a company name — it requires a lot of thought and consideration. Your domain name is your identity on the web; you want to make sure you choose a name that not only fits your business but is also easy to find and promote.

Follow the steps below to help you pick the perfect domain name.

1. Make it easy to type

Finding a domain name that’s easy to type is critical to online success. If you use slang (u instead of you) or words with multiple spellings (express vs. xpress), it might be harder for customers to find your site.

2. Keep it short

If your domain name is long and complex, you risk customers mistyping or misspelling it. Short and simple is the way to go.

3. Use keywords

Try using keywords that describe your business and the services you offer. For example, if you’re a window tinting business, you may want to register WindowTinting.com.au or WindowTint.com.au

Include the keywords that people enter when searching for your products or services.

It helps improve your rank on search engines (which increases traffic) and just makes more sense to your customers.

4. Target your area

If your business is local, consider including your city or state in your domain name to make it easy for local customers to find and remember. Example: GoldCoastWindowTinting.com.au

5. Avoid numbers and hyphens

Numbers and hyphens are often misunderstood — people who hear your website address don’t know if you’re using a numeral (5) or it’s spelled out (five) or they misplace or forget the dash. If you need these in your domain, register the different variations to be safe.

6. Be memorable

There are millions of registered domain names, so having a domain that’s catchy and memorable is essential. Once you’ve come up with a name, share it with close friends to make sure it sounds appealing and makes sense to others.

Quick solution: Got a great idea for a domain? Register your name today and put a website out there before someone else beats you to it.

7. Research it

Make sure the name you’ve selected isn’t trademarked, copyrighted or being used by another company. It could result in a huge legal mess that could cost you a fortune, as well as your domain!

8. Use an appropriate domain name extension

Extensions are suffixes, such as .com or .net, at the end of web addresses. These can have specific uses, so make sure to choose one that works for your business. The .com domain extension is far and away the most popular, but it can be tough to get a short and memorable .com domain name because it’s been around for so long.

A bevy of new generic top-level domains — like .photography, .nyc and .guru — offer a great opportunity to register short and highly relevant names. And here are some other top extensions and how they’re often used:

• .co: an abbreviation for company, commerce, and community.
• .info : informational sites.
• .net: technical, Internet infrastructure sites.
• .org: non-commercial organizations and nonprofits.
• .biz: business or commercial use, like e-commerce sites.
• .me: blogs, resumes or personal sites.

Pro tip: You don’t need to build a website for every domain. Just forward any additional domains to your primary website.

9. Protect and build your brand

To protect your brand, you should purchase various domain extensions, as well as misspelled versions of your domain name. This prevents competitors from registering other versions and ensures your customers are directed to your website, even if they mistype it.

10. Act fast

Domain names sell quickly. Thankfully, they’re also inexpensive, so register your favorite domain names as soon as possible.

How to choose the right digital marketing agency for your business?

Every online business wants to get more leads or conversions for their business to generate more revenue and worthy customers. For this, you need to start digital marketing for your business, but first, you have to start research before hiring a digital marketing agency. You need to follow these tips to hire a digital marketing agency which helps you to generate leads for your business and boost traffic on your website.

How to choose the right digital marketing agency for your business

1. Tip 1

Before selecting a digital marketing agency, you need to check their testimonials given by their clients are they satisfied or not from this specific digital marketing agency and what are tasks or responsibilities that they have done for their clients like Social media marketing, content writing, blogging or Search engine optimization.

2. Tip 2

You have to check what kind of industrial projects they have done are they related to your business if yes then check what are their results for this specific niche

1. Have they generated leads for that business?
2. How much traffic they are generating for that business?
3. What kind of response is given by the audience on their social media pages or accounts?
4. Which content generating strategy they are using for their clients?
5. Which paid advertisement gateways or medium they are using most (Social Media or Search engine marketing)?

3. Tip 3

The most important thing that you need to check that before hiring a digital marketing agency, do they have updated knowledge of digital marketing or not. If they don’t have updated knowledge they how can they implement new updates of digital marketing or how they can compete with our business competitors. So, that,s why you have to check or research their digital marketing knowledge.

4. Tip 4

Now you have to make a clear checkpoint about communication between you and digital marketing agency and clear each and every problem by proper communication it can be online communication or face to face communication. Because you can’t get your desired results that you want for your business until unless you didn’t clear your digital marketing requirements with your marketing agency.

Note: The most important thing that you need to clear with yourself and with your digital marketing agency is your budget for digital marketing. So, according to your budget, the company will fulfill your digital marketing needs. 

5. Tip 5

Last but not least, after hiring a digital marketing agency for your business. You need to implement this point that you have to communicate with your digital marketing agency on daily base or weekly to get updates of digital marketing tasks that they have implemented on your business and what is the outcome that your business get by implementing specific digital marketing strategies by the hired agency for your business, so you can check whether you have to continue with them or not.

These tips will help you to hire a perfect digital marketing agency for your business and you will get conversions and more traffic for your online business which help you to generate more revenue for your company.

How to start social media marketing for a company?

Social media marketing is the most powerful tool for business of all sizes to reach the most worthy customers. Your customers are already interacting with different brands on different social media marketing platforms that include Facebook, Twitter, Pinterest, Instagram, Linkedin, and Reddit, Quora etc. If you are not connected with your customers or audience by using these social media platforms than you are missing out great customers for your business. Social Media Marketing helps you to bring remarkable success to your business and even driving online leads and sales for your business. Here, we will discuss How to Start Social Medi marketing for a company or business

How to start social media marketing for a company?

1. What is Social Media Marketing?

Social Media marketing is a form of internet marketing which helps you to share the content of your business online on different platforms to your worthy audience to achieve business goals. Social Media Marketing platforms help you to share different content like Text post, Images, Graphics, Links of websites or blog, and, videos that help you to drive audience or traffic to your website and more engagement for your social media profile or page.

Before starting social media marketing, first, you need to make a Social Media Marketing Strategy for your business.

Start Social Media Marketing with a Proper Plan

  Before starting a social media marketing campaign first, you need to consider your business goals. Starting a social media marketing without a social media marketing strategy is like Wondering in a jungle without a map, you might have fun but you will be lost in the jungle.

Here, is some questions before starting social media marketing campaigns.

1. Who is your target audience?
2. What are the goals that you want to achieve through social media platforms?
3. What message that you want to send to your audience through social media platforms?

How social media marketing will you to achieve your business goals?

Social Media Marketing platforms will help you with the number of goals like

1. Increasing your web traffic
2. Build Conversions
3. Raise your brand awareness
4. Improving communication between your audience
5. Creating a positive brand identity

2. How to choose the best social media platform for your business marketing?

Here, we will discuss how to select a specific social media platform according to your business nature. Because every social platform have a different approach, so for this, we need to create a unique social media marketing strategy. 

1. Facebook

To start social media marketing on Facebook we need to create a Facebook Business page for our business or brand, where we can easily communicate with our customers or audience.

Facebook is such a type of social media platform where people feel easy in chat communication with different businesses, so you need to make yourself active on Facebook to gain more reach and engagement for your business. 

Note: Facebook is limited for organic reach, so here we need to focus on proper paid social media marketing to achieve business goals plus for more organic reach we need to more active and share content on Facebook for more organic reach.

2. Pinterest

Pinterest is one of the fastest growing social media marketing platforms. Pinterest is Images base social media platform where you can easily share your content in form of images and services and you can also use infographics to explain your different services. Anyone can benefit from using Pinterest for social media purposes or sales driving ads.

3. Instagram

        Instagram is same like Pinterest image-based social media marketing platform but linked with and owned by Facebook. You can share your image post with proper content and hashtags in your post to reach more audience and engagement. Instagram is such a type of platform where you can easily generate leads and engagement for your business organically and by using a paid advertisement. This platform is based on hashtag if you are using proper and more hashtags related to your post you will get more impressions and engagement.

Note: You can use Facebook and Instagram Social Media platforms for crossposting which can b organic or paid post.

4. Twitter

Twitter is such a type of social media marketing tool that will help you broadcast your updates across the web. Follow twitters in your industry or in your field then you will get a steady stream of followers.

Publish your tweets with proper discount posts,  news, with fun and brand awareness tweets for your business. Retweet your posts when a customer has something good to say about your brand or business, and don’t forget to ask questions related to your services because on twitter audience like to communicate and dialogue related to different topics.

By using different Social media platforms you can reach more audience for your business.

Social Media Analytics

                                              Social media analytics help you to create a powerful social media marketing strategy for your business. Every social media platforms have his own Social Media Insights or analytics which helps you analyze what metrics or results improve your social media presence by performing organic or paid ads.

Social Media Analytics helps you to get these results.

1. In which day and time more audience is active
2. Which Gender is interested in your business
3. What is the age of your audience which is interested in your business
4. From which location (City, country) your audience is taking interest in your business.

Social media analytics

All of these results you will get from your Social Media Analytics of insights, in the insights section of your business profile or page. 

How to choose a web design company in Australia

Hiring a web designing company is one of the tough decision that you can make. An efficient Web Design company always take some valuable and quality steps before starting a project.

1. A web design company always took full requirements of their client’s company that what are their requirements before giving the project to their website designers.
2. 2nd point is most important that a web design company get a feel of their business to create a detailed picture of requirements of their client’s business.

How to choose a web design company in Australia

There are several points that you need to check before selecting a web design company in Australia.

1. Check Their Previous Projects

                                                                              Before selecting a web designing company, first, you need to check their previous projects and their designs how they are user-friendly and responsive (Desktop and Mobile friendly). You also need to check that how many projects are related to your business.

1. Are they user-friendly?
2. Some of their design requirements are meet your business design or not.
3. Their designs are Responsive or not i.e Desktop and Mobile friendly

2. Testimonials

Testimonials are one of the major factors for selecting a web design Gold coastcompany for your business. Before selecting a company you need to check that what is the response of their previous clients, are they satisfied or not from company’s services.

3. Support System after project completion

Now, you need to check that the web design company that you select for your business is giving support or not after the completion of the website design of your company. A web design company’s communication mediums should be fast.

After project completion, a web company should provide proper maintenance and support service to their clients and their response time should be fast either the communication platform or medium is,

1. E-mail
2. Skype
3. Phone

4. Enough Transparency

There are some great or best web design companies in Australia that provide good quality web designs to their clients or other companies. But there are several points or mistakes occur due to communication gap or lack of transparency.

Miscommunication is one the major factor between clients and web design companies that create a higher chance of mistakes in design.

There are many horror stories, where many mistakes occur due to miscommunication or lack of transparency between client and company, where client lost their whole investment for their business design.

These are the major points that you need to follow to Select a web design company for your business.

Here are some major web design gold coast companies in Australia offering web designing services to their clients with proper client satisfaction, communication, and, support system.

1. XENEX Media
2. WebThrive
3. FiveByFive

These are one of the best website design gold coast companies with hundreds of satisfied clients in different IT Services that include

1. Web Design Gold Coast
2. Web Development
3. Mobile App Development Gold Coast
4. SEO Service Gold Coast

How to Check a Website or a link is safe

Now, a day’s cyber crimes or attacks are the major problems of online security on different websites.

In 2018 there are 4 times more malspam emails which contain spam or malicious links which harm the security of your system. These links are also spread on Social Media platforms including messaging application and text messages.

Malware is one of the most expensive cyber attacks on companies websites which is round about 2.4 Million Dollars worth attack. Here, we will discuss how can we ensure that specific website or link is safe for us or not by using these 3 best online tools to check a website or a link is safe or not.

Now, we discuss How to Check a Website or a link is safe by using these 3 tools.

1. Norton Safeweb

Norton Safeweb tool is a tool by Norton Antivirus, this online tool can analyze the whole link according to the cybersecurity whether this link is safe or not. This tools also provide information related to the website’s computer or server that is it safe or not including eCommerce security validation which helps us to check whether we should buy any product or services from this website or not.

Website Security Checker

2. Google Transparency Report

Every day Google check billions of websites that they are safe or unsafe and Google Uncover thousands of dangerous or spam website every day. To check any website or link you just need to put the link of the website in Google’s online tool Google Transparency Report. This tool will show that the content of a website is safe for you or not.

Website Scanner

3. URL VOID

URL Void is one of the best online tools for the security check of a website or link wether this website is safe or not to buy any service or product.

To perform this process of check URL Void through over the specific link on 30 blacklisted engines and online website reputation services.

URL VOID also provide you security report that includes

1. Blacklist status
2. Domain Registration
3. IP Address
4. ASN Information
5. Server Location
6. City and Region

Malware Scanner

Facebook Marketing Guide For Business

Why should your business or company invest in Facebook marketing? Because of its a largest platform social media platform having more than 2 billion users online. In the US and Canada, there is 183 million people use this platform and active every day.

The main good point and is that to start facebook marketing for your business on this platform you don’t need to invest here. You just need to share your content and other posts to reach the potential audience interested in your business.

How to Create a Facebook Marketing in following steps

1. Define your Audience

A major starting point to start a facebook marketing for your business. You just need to know that which audience are taking interest in your business or products. We can define the audience who are interested in our business in the following points.

1. Age Group
2. Gender
3. Country
4. Language

You can check these matrics by using checking insights of your facebook page or other brands related to your business and target this audience easily organically or through paid advertisement on Facebook.

2. Set your business Goals

Now you need to define your goals for your business according to the platform and select those action points which really impact on your business goals or meet your goals like,

1. Lead Generation
2. Increase conversions on your website
3. Improve customer services
4. Improve your business online traffic

Facebook Business Marketing

3. Create a Facebook

Now after this planning, you just need to create a facebook page for your business, where you can easily share your content related to your business and it can be.

1. Content post
2. Video post
3. Infographics post
4. Live Video sessions
5. Linked Post

And for this, you need fans or followers for your business page to show them your services that your business is offering. Coca-cola is one of the best brand having highest followers on their business page more 150 million fans.

For this, you need to follow these best practices to optimize your business page effectively.

1. Choose a search-friendly name for your business and this will be your brand name.visual
2. Set a custom name of your page URL so it can be used on other social media platforms.
3. Make a About Company section where you can easily define about your company and your social media audience easily understand about your business.
4. Make your profile pic and facebook page understandable, because they are the main visula first impression of your business page and brand.
5. Now add a call to action button which can be Contact us Button or a Visit our Business website button so these call to action buttons help our potential customer to reach our business.

4. Start posting on Busines Page

Now you can start posting on your page related to your business. There are different types of posts that you can publish on your business page.

1. Facebook Content Post
2. Facebook Picture Post
3. Facebook Video Post
4. Facebook Live Video
5. Linked post ( web page link, or video link)
6. Pinned Post ( a feature of Facebook that you can use to set your post on top)

5. Increase your Facebook Page Linkes and Followers

Now your page is ready and you have started posting on your page with different types of content posts that can be Pure content, Video or pictures etc. Now you need to increase your facebook likes and followers to get more reach and impressions for your business.

One thing that you need to make sure that your content should be shareable because it is the best way to get more organic reach, impressions, and likes for your business page and if your content is worthy and best in quality then your potential customer will feel happy to share your content on their social media profiles, so you can easily get more reach, impressions, likes, and followers for your business page and this will help you to generate leads from social media platforms.

Now the second thing that we need to follow compulsory if any customer wants to interact with you and ask any kind of query related to your business than you need to actively answer these queries because this will help us to get more followers for our business and also help us to get potential customers for our business and, if you are not engaging with your page or not answering the queries of your customers, then they will also dislike your page or unfollow your business page which is a negative point and your reach start going down.

Last but not least, the third point for facebook marketing always post your updated content on your page and if any change is made in your business which is related to the public then update this change on your page in form of a post.

6. Think of creating a facebook group

Once you have started to get followers for your business page, now you need to consider to create a group for your business. Because according to the analysis more than one 1 billion users are using groups every month and creating a group is just like a Coffee shop where people like to come and discuss about topics with each other.

Creating a Facebook group is just like gathering your fans in one place where they can start the discussion with each other about your business and your existing fans can easily add new members to your group, which increase the potential of your business and you will get more fans and followers for your business.

7. Start Facebook ads for your business

Facebook algorithm show your content to your family or friends. This means that not to all or majority. Content only show to your followers. Thats where facebook advertisement comes. Facebook ads help you to share your content with your target audience according to their location, gender, language, and, age. This will help you to show your product to the right audience so you will get leads and conversions for your business.

You can track your ad by using Facebook Pixels, which is a small piece of code that you need to put in your website and it will help you to track the exact audience for future ads, this will also include leads and conversion that you get after implementing the Facebook Pixels. By using Facebook Pixels Data you can start Remarketing to generate more leads and conversions for your business by adding custom audience data that you collect from Facebook Pixels.

There is a lot about Facebook marketing that you can learn easily to engage more audience for your business page and get more followers for your business.

Here you can also learn “How to Create a Social Media Marketing Strategy?”